This track helps professionals understand how AI is reshaping modern workplaces. Through practical stories and simple tools, learners explore how to apply AI in daily tasks, analyze data for smarter decisions, and support digital transformation responsibly.

This track helps leaders understand how technology is reshaping leadership. Through real stories and hands-on activities, participants learn how to lead teams in fast- changing environments, use data for better decisions, and drive digital transformation confidently.

This track provides a practical journey into modern corporate communication. Using real Saudi case studies and applied storytelling, participants learn how to craft strategic messages, manage media crises, build digital reputation, and present confidently on public platforms.